Analysis of Women Small
Scale Entrepreneurs Practices during Business Negotiations in Tanzania
Agribusiness
Felix Adamu Nandonde1 and Pamela John Liana2
1Department
of Agricultural Economics and Agribusiness, Sokoine University of Agriculture,
Morogoro, Tanzania
2Faculty
of Business Management, the Open University of Tanzania, Morogoro Region Centre
Abstract
There is a growing interest in the women participation
in business ventures the Africa. The move has seen huge endorsements of capital
from donors, governments and private sector to entrepreneurial development
among women. Despite these efforts business growth among women
entrepreneurs seems to be slower than is the case with their
male counter parts. Studies that have so far been conducted in Africa have been
focusing much on emancipating women from various social cultural and economic
barriers. Therefore few such studies for instance Kibanja and Munene (2009) focused
in business negotiations. Negotiation is very important in business success.
This chapter explores women entrepreneurs’ business negotiations practices in
Tanzania agribusiness. Study used descriptive analysis and data were analysed
by using the Statistical Package of Social Science (SPSS).
This paper was presented at the 3rd African Accounting and Finance Association (AAFA) in conjuction with the 18th Makerere University Business School's Annual International Management COnference (AIMC) in Kampala from 4th-6th September, 2013 at the Speke Resort and Conference Centre Munyonyo.