Retail Internationalization in East Africa: What Did the Media Say?
Felix Adamu Nandonde
The purpose of this paper is to assess the long-term opportunity or lack thereof for retail internationalization which is rising in Africa. To achieve that objective the reviews and analyses of retail internationalization were carried by relying on media coverage. International and local respected media were used for data gathering. Thematic framework analysis was used for data analysis. The parameters of the framework were developed from eclectic theory to predict future expansion of retailers in east Africa. Four major issues emerged in the coverage of retail internationalization: Perceived risk of African retailers, management crisis, infrastructure problems, and policy challenges. It is contended that, on the basis of this analysis, the future growth of retail internationalization in the region will depend on government policy intervention. These interventions must take into account a number of coexisting realities coexist in interpretation of retail business.
This paper presented at 5th Aalborg University Conference, Organized by International Business Centre at Comwell Hotel, Korping, near Aalborg, Denmark, 4-6 June 2014.