Analysis of Women Small Scale Entrepreneurs Practices during Business Negotiations in Tanzania Agribusiness

 

Felix Adamu Nandonde¹ and Pamela John Liana²

¹Department of Agricultural Economics and Agribusiness, Sokoine University of Agriculture, Morogoro, Tanzania

 

²Faculty of Business Management, the Open University of Tanzania, Morogoro  Region Centre

 

 

 

Abstract

There is a growing interest in the women participation in business ventures the Africa. The move has seen huge endorsements of capital from donors, governments and private sector to entrepreneurial development among women. Despite these efforts business growth among women entrepreneurs   seems to be slower than is the case with their male counter parts. Studies that have so far been conducted in Africa have been focusing much on emancipating women from various social cultural and economic barriers. Therefore few such studies for instance Kibanja and Munene (2009) focused in business negotiations. Negotiation is very important in business success. This chapter explores women entrepreneurs’ business negotiations practices in Tanzania agribusiness. Study used descriptive analysis and data were analysed by using the Statistical Package of Social Science (SPSS).

This paper was presented at the 3rd African Accounting and Finance Association (AAFA) in conjuction with the 18th Makerere University Business School's Annual International Management COnference (AIMC) in Kampala from 4th-6th September, 2013 at the Speke Resort and Conference Centre Munyonyo.